Midland-based marketing agency Aberro Creative won Best of Show at the 2015 Great Lakes Bay Region American Advertising Awards for their advertising campaign promoting Midnight on Main.
Hosted by the American Advertising Federation’s local Ad Club, ADDY Awards are given to the best advertising work produced in the Great Lakes Bay Region over the previous year. Midnight on Main, held in Midland each year and organized by the Midland Downtown Development Authority, is a New Year’s celebration that features the largest ball drop in Michigan.
Aberro Creative earned Best of Show for their campaign composed of social media videos, billboards, and a television ad that told the story of a man who began waiting for Midnight on Main inordinately early.
“It’s a huge honor,” stated Dustin Neumeyer, co-founder of Aberro Creative, “To win the area’s most prestigious advertising award after our first year of business is extremely gratifying, especially considering the quality of entries in this year’s competition.”
“We needed a fresh, new marketing approach for Midnight on Main and Aberro Creative hit a home run,” stated Selina Tisdale, executive director of the Downtown Midland Development Authority, “The Midnight on Main steering committee is thrilled to see this great work recognized by the ADDY Awards.”
In addition to Best of Show, Aberro Creative also won a Judge’s Choice award, four Gold ADDY Awards, and two Silver ADDY Awards. Their winning clients include:
Downtown Midland Development Authority
Kubik Electric
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Judge’s Choice
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Gold, Logo Design
Organibliss
Midland Area Community Foundation
All of Aberro Creative’s winning entries may be viewed at aberrocreative.com/addys-2015. All images and videos found at aberrocreative.commay be published by news organizations in any media, but must be accompanied by a link to aberrocreative.com.