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4/17/2015 |
Member News |
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EXCEPTIONAL® Metals Launches New Logo, Rebranding Campaign |
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EXCEPTIONAL® Metals is pleased to announce it has officially launched a new logo and rebranding campaign.
Designed to honor the original logo but gain a more modern feel, the new logo will refresh the EXCEPTIONAL Metals brand and stand out in the marketplace. This logo refresh is the first step in a rebranding campaign that will include a new media campaign, refreshed web site and new literature.
“EXCEPTIONAL Metals is always looking for ways to make a splash in the marketplace,” said Mike Gwizdala, EXCEPTIONAL Metals Senior Product Manager. “We have always had groundbreaking products and now we have a new logo to match.”
The new logo also has the benefit of fitting in better with the JRB family of logos, including Duro-Last®, Protect-All® Flooring and Plastatech® Engineering, LTD. Each of these companies or brands have launched new logos and rebranding campaigns in recent years.
About EXCEPTIONAL® Metals
EXCEPTIONAL Metals manufactures cost-effective solutions for edge metal, standing seam and drainage. EXCEPTIONAL Metals also offers unique skirted products, including scuppers, conductors and collectors that are made with Duro-Last® reinforced membrane to provide unmatched strength at critical transitions. EXCEPTIONAL Metals edge metal products offer a time-saving solution for edge metal that also has an aesthetic look – and many of the products are ES-1 compliant.
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